Validity
/16
view project
Client
Validity
Industry
Marketing & Advertising, CRM, Data Management
Involvement
Brand Identity, Graphic Design, Website Design, Brand Book
task
Validity, a company specializing in marketing, CRM, and data management services, with multiple sub-brands that required a unified design system aligned with the overarching brand identity, while also introducing a refreshed and modernized visual direction.
approach
My proposal was structured in several stages. Initially, we developed a unified visual system for both the main brand and its sub-brands, built around a signature framework that gave each brand a distinct graphic expression while maintaining overall consistency. This was followed by the creation of a comprehensive brand book and updated brand identity, along with a set of adaptable templates for social media, banner advertising, and a refreshed visual direction for the website.
With Validity at the core of your contact data, you always have accurate, up-to-date information—helping your teams connect better and focus on driving growth.
Research & Insights
As part of the research and insights phase, I conducted a competitor analysis to identify the most effective directions for evolving the brand’s graphic and design style. Based on these findings, I proposed focusing on a key element from the existing logo, transforming it into a unifying visual device that could serve as a consistent point of communication across both digital and print applications.
Brand Concept & Strategy
The company specializes in processing and managing data within the framework of CRM systems for a wide range of businesses. I proposed a concept centered on data visualization through linear, bitmap-inspired graphics, which could be further developed into illustrative infographics for web design and adapted into motion graphics to showcase various processes.
Additionally, the color palette was expanded with a range of gradient options to strengthen the brand’s presence in the digital space, resulting in a more vibrant, expressive, and contemporary visual identity.
Visual Identity System
The brand’s visual system included the development of a logo and its usage guidelines, a defined color palette, and a cohesive typography system. It also encompassed a custom icon set, curated photographic direction, and a range of adaptable templates for social media, banner ads, and digital outdoor placements, along with other identity elements tailored to the client’s needs.
Applications & Brand Book
As a result, all deliverables were brought together into a unified set of brand guidelines. The updated brand identity and design system were formalized in a comprehensive brand book, and the company adopted a new visual language that fully refreshed the look and feel of its social media presence.
view brandbook
Validity
/16
view project
Client
Validity
Industry
Marketing & Advertising, CRM, Data Management
Involvement
Brand Identity, Graphic Design, Website Design, Brand Book
task
Validity, a company specializing in marketing, CRM, and data management services, with multiple sub-brands that required a unified design system aligned with the overarching brand identity, while also introducing a refreshed and modernized visual direction.
approach
My proposal was structured in several stages. Initially, we developed a unified visual system for both the main brand and its sub-brands, built around a signature framework that gave each brand a distinct graphic expression while maintaining overall consistency. This was followed by the creation of a comprehensive brand book and updated brand identity, along with a set of adaptable templates for social media, banner advertising, and a refreshed visual direction for the website.
With Validity at the core of your contact data, you always have accurate, up-to-date information—helping your teams connect better and focus on driving growth.
Research & Insights
As part of the research and insights phase, I conducted a competitor analysis to identify the most effective directions for evolving the brand’s graphic and design style. Based on these findings, I proposed focusing on a key element from the existing logo, transforming it into a unifying visual device that could serve as a consistent point of communication across both digital and print applications.
Brand Concept & Strategy
The company specializes in processing and managing data within the framework of CRM systems for a wide range of businesses. I proposed a concept centered on data visualization through linear, bitmap-inspired graphics, which could be further developed into illustrative infographics for web design and adapted into motion graphics to showcase various processes.
Additionally, the color palette was expanded with a range of gradient options to strengthen the brand’s presence in the digital space, resulting in a more vibrant, expressive, and contemporary visual identity.
Visual Identity System
The brand’s visual system included the development of a logo and its usage guidelines, a defined color palette, and a cohesive typography system. It also encompassed a custom icon set, curated photographic direction, and a range of adaptable templates for social media, banner ads, and digital outdoor placements, along with other identity elements tailored to the client’s needs.
Applications & Brand Book
As a result, all deliverables were brought together into a unified set of brand guidelines. The updated brand identity and design system were formalized in a comprehensive brand book, and the company adopted a new visual language that fully refreshed the look and feel of its social media presence.
view brandbook
Validity
/16
view project
Client
Validity
Industry
Marketing & Advertising, CRM, Data Management
Involvement
Brand Identity, Graphic Design, Website Design, Brand Book
task
Validity, a company specializing in marketing, CRM, and data management services, with multiple sub-brands that required a unified design system aligned with the overarching brand identity, while also introducing a refreshed and modernized visual direction.
approach
My proposal was structured in several stages. Initially, we developed a unified visual system for both the main brand and its sub-brands, built around a signature framework that gave each brand a distinct graphic expression while maintaining overall consistency. This was followed by the creation of a comprehensive brand book and updated brand identity, along with a set of adaptable templates for social media, banner advertising, and a refreshed visual direction for the website.
With Validity at the core of your contact data, you always have accurate, up-to-date information—helping your teams connect better and focus on driving growth.
Research & Insights
As part of the research and insights phase, I conducted a competitor analysis to identify the most effective directions for evolving the brand’s graphic and design style. Based on these findings, I proposed focusing on a key element from the existing logo, transforming it into a unifying visual device that could serve as a consistent point of communication across both digital and print applications.
Brand Concept & Strategy
The company specializes in processing and managing data within the framework of CRM systems for a wide range of businesses. I proposed a concept centered on data visualization through linear, bitmap-inspired graphics, which could be further developed into illustrative infographics for web design and adapted into motion graphics to showcase various processes.
Additionally, the color palette was expanded with a range of gradient options to strengthen the brand’s presence in the digital space, resulting in a more vibrant, expressive, and contemporary visual identity.
Visual Identity System
The brand’s visual system included the development of a logo and its usage guidelines, a defined color palette, and a cohesive typography system. It also encompassed a custom icon set, curated photographic direction, and a range of adaptable templates for social media, banner ads, and digital outdoor placements, along with other identity elements tailored to the client’s needs.
Applications & Brand Book
As a result, all deliverables were brought together into a unified set of brand guidelines. The updated brand identity and design system were formalized in a comprehensive brand book, and the company adopted a new visual language that fully refreshed the look and feel of its social media presence.
view brandbook
