SwamiG
task
The client for this project approached me to update the outdated design of their website and fix the most critical processes that were not functioning properly, such as purchasing, payment, product filtering, and product selection.
approach
To achieve this goal, I began by analyzing the current website and identifying all existing issues. I then created a new prototype to test and ensure that all processes functioned correctly. Finally, I developed a new visual style for the site that is clearer, simpler to use, and more visually engaging.
Swami G makes ordering easy. Instead of managing relationships with multiple suppliers, you get access to everything you need through one wholesale partner.
Design Layout & Development
To create the new clothing store website, I began by conducting a competitor analysis and developing the main user flow to ensure that visitors can navigate the site quickly, conveniently, and without confusion. The goal was to design a clear path that helps users easily browse products, explore categories, and complete their shopping experience efficiently.
The homepage was structured to showcase the most elegant and popular products and categories while also highlighting all available sections of the store. This allows users to quickly understand the full product catalog, discover the brands represented in the store, and immediately get a clear idea of what the store offers.
Catalog & Product page
The primary focus of this website was placed on the product catalog and filtering system, ensuring that users can quickly find the items they need as soon as they enter the site. To achieve this, I designed a flexible and advanced filtering system that allows users to sort products by various parameters such as categories, brands, colors, price range, and other attributes.
On the individual product page, users can further customize the product to best match their preferences. They can select the appropriate size and color, review detailed product information, watch videos, or read customer reviews to make a well-informed decision.
Focus on the brands
This online store places strong emphasis on the well-known global brands it collaborates with. Each brand has its own dedicated section on the website, where its unique advantages, mission, and product offerings are clearly presented. This allows users to explore the identity of each brand while easily discovering the relevant products available in the store.
Additionally, the website includes a personal dashboard for each user, where they can track their orders, manage their account settings, change their password, and review their purchase history. This functionality allows users to customize their experience and makes the online store more personalized and user-friendly.
Result
After launching the updated online store, the website achieved three times higher traffic and a significant increase in sales. I addressed the key user experience issues and standardized the interface according to familiar and widely used user flows.
As a result, the interaction between users and the website became much more efficient—reducing the time required to find information, minimizing the number of clicks, and improving overall page loading speed.
SwamiG
task
The client for this project approached me to update the outdated design of their website and fix the most critical processes that were not functioning properly, such as purchasing, payment, product filtering, and product selection.
approach
To achieve this goal, I began by analyzing the current website and identifying all existing issues. I then created a new prototype to test and ensure that all processes functioned correctly. Finally, I developed a new visual style for the site that is clearer, simpler to use, and more visually engaging.
Swami G makes ordering easy. Instead of managing relationships with multiple suppliers, you get access to everything you need through one wholesale partner.
Design Layout & Development
To create the new clothing store website, I began by conducting a competitor analysis and developing the main user flow to ensure that visitors can navigate the site quickly, conveniently, and without confusion. The goal was to design a clear path that helps users easily browse products, explore categories, and complete their shopping experience efficiently.
The homepage was structured to showcase the most elegant and popular products and categories while also highlighting all available sections of the store. This allows users to quickly understand the full product catalog, discover the brands represented in the store, and immediately get a clear idea of what the store offers.
Catalog & Product page
The primary focus of this website was placed on the product catalog and filtering system, ensuring that users can quickly find the items they need as soon as they enter the site. To achieve this, I designed a flexible and advanced filtering system that allows users to sort products by various parameters such as categories, brands, colors, price range, and other attributes.
On the individual product page, users can further customize the product to best match their preferences. They can select the appropriate size and color, review detailed product information, watch videos, or read customer reviews to make a well-informed decision.
Focus on the brands
This online store places strong emphasis on the well-known global brands it collaborates with. Each brand has its own dedicated section on the website, where its unique advantages, mission, and product offerings are clearly presented. This allows users to explore the identity of each brand while easily discovering the relevant products available in the store.
Additionally, the website includes a personal dashboard for each user, where they can track their orders, manage their account settings, change their password, and review their purchase history. This functionality allows users to customize their experience and makes the online store more personalized and user-friendly.
Result
After launching the updated online store, the website achieved three times higher traffic and a significant increase in sales. I addressed the key user experience issues and standardized the interface according to familiar and widely used user flows.
As a result, the interaction between users and the website became much more efficient—reducing the time required to find information, minimizing the number of clicks, and improving overall page loading speed.
SwamiG
task
The client for this project approached me to update the outdated design of their website and fix the most critical processes that were not functioning properly, such as purchasing, payment, product filtering, and product selection.
approach
To achieve this goal, I began by analyzing the current website and identifying all existing issues. I then created a new prototype to test and ensure that all processes functioned correctly. Finally, I developed a new visual style for the site that is clearer, simpler to use, and more visually engaging.
Swami G makes ordering easy. Instead of managing relationships with multiple suppliers, you get access to everything you need through one wholesale partner.
Design Layout & Development
To create the new clothing store website, I began by conducting a competitor analysis and developing the main user flow to ensure that visitors can navigate the site quickly, conveniently, and without confusion. The goal was to design a clear path that helps users easily browse products, explore categories, and complete their shopping experience efficiently.
The homepage was structured to showcase the most elegant and popular products and categories while also highlighting all available sections of the store. This allows users to quickly understand the full product catalog, discover the brands represented in the store, and immediately get a clear idea of what the store offers.
Catalog & Product page
The primary focus of this website was placed on the product catalog and filtering system, ensuring that users can quickly find the items they need as soon as they enter the site. To achieve this, I designed a flexible and advanced filtering system that allows users to sort products by various parameters such as categories, brands, colors, price range, and other attributes.
On the individual product page, users can further customize the product to best match their preferences. They can select the appropriate size and color, review detailed product information, watch videos, or read customer reviews to make a well-informed decision.
Focus on the brands
This online store places strong emphasis on the well-known global brands it collaborates with. Each brand has its own dedicated section on the website, where its unique advantages, mission, and product offerings are clearly presented. This allows users to explore the identity of each brand while easily discovering the relevant products available in the store.
Additionally, the website includes a personal dashboard for each user, where they can track their orders, manage their account settings, change their password, and review their purchase history. This functionality allows users to customize their experience and makes the online store more personalized and user-friendly.
Result
After launching the updated online store, the website achieved three times higher traffic and a significant increase in sales. I addressed the key user experience issues and standardized the interface according to familiar and widely used user flows.
As a result, the interaction between users and the website became much more efficient—reducing the time required to find information, minimizing the number of clicks, and improving overall page loading speed.
