Formula
/12
live project
Client
Formula by Cointelegraph
Industry
WEB3, PR, Marketing, High-Tech, Cryptocurrency, Media
Involvement
Wire-framing, UI/UX Design, Graphic Design, Motion Design, Design System
task
Russell Westbrook III is an American professional basketball player for the Sacramento Kings of the National Basketball Association. The task was to create an updated style for the existing website of his company, which deals with many areas of work such as a busseniss and
approach
My approach to this project focused on reinforcing the brand identity and emphasizing its technological positioning. I adopted a high-tech design direction to shape the entire visual style, including the logo, color palette, and overall presentation. The goal was to build a strong, cohesive brand image that inspires trust and credibility among potential clients.
FORMULA starts with narrative. We help you find the angle that resonates, the message that sticks, and the story that builds real connection.
Design Concept
The engine was chosen as the central visual element, symbolizing the generation of creative ideas, momentum, and energy—driving both the agency and its clients to the next level. A bold visual identity was crafted using a dark color palette with vibrant green-yellow accents, reinforcing a high-tech and professional feel. Additionally, 3D graphics and animation were used to create a cohesive visual narrative that unfolds throughout the website, guiding users from the first screen to the last and encouraging continuous scrolling.
Micro interection and animation
The core idea was to illustrate the engine’s transformation across different sections of the website, reflecting the content it represents. Through this concept, we demonstrated how various marketing and PR strategies can reshape the perception of a company, showing how external influence can transform what lies within. Using 3D graphics, the engine evolves as the user scrolls, creating a dynamic and immersive experience.
This scroll-based transformation delivers a striking visual “wow” effect, immediately capturing attention and encouraging users to interact with the content. As a result, it sparks curiosity and motivates users to explore each section of the site more deeply.
Website navigation
From a structural perspective, the website is designed as a landing page with an additional blog section. To enhance usability and avoid forcing users to scroll through numerous sections, I introduced a sticky navigation placed at the bottom of the screen. This ensures it is always easily accessible, allowing users to jump to specific sections via anchor links or quickly navigate back up—eliminating the need for long, uninterrupted scrolling.
Result
As a result of this project, a new marketing agency was successfully launched with a global reach. It has already built strong experience collaborating with leading brands such as Coinbase, Louis Vuitton, and Binance, among others. This foundation enables the team to continue growing, refining their expertise, and delivering increasingly high-quality services.
Formula
/12
live project
Client
Formula by Cointelegraph
Industry
WEB3, PR, Marketing, High-Tech, Cryptocurrency, Media
Involvement
Wire-framing, UI/UX Design, Graphic Design, Motion Design, Design System
task
Russell Westbrook III is an American professional basketball player for the Sacramento Kings of the National Basketball Association. The task was to create an updated style for the existing website of his company, which deals with many areas of work such as a busseniss and
approach
My approach to this project focused on reinforcing the brand identity and emphasizing its technological positioning. I adopted a high-tech design direction to shape the entire visual style, including the logo, color palette, and overall presentation. The goal was to build a strong, cohesive brand image that inspires trust and credibility among potential clients.
FORMULA starts with narrative. We help you find the angle that resonates, the message that sticks, and the story that builds real connection.
Design Concept
The engine was chosen as the central visual element, symbolizing the generation of creative ideas, momentum, and energy—driving both the agency and its clients to the next level. A bold visual identity was crafted using a dark color palette with vibrant green-yellow accents, reinforcing a high-tech and professional feel. Additionally, 3D graphics and animation were used to create a cohesive visual narrative that unfolds throughout the website, guiding users from the first screen to the last and encouraging continuous scrolling.
Micro interection and animation
The core idea was to illustrate the engine’s transformation across different sections of the website, reflecting the content it represents. Through this concept, we demonstrated how various marketing and PR strategies can reshape the perception of a company, showing how external influence can transform what lies within. Using 3D graphics, the engine evolves as the user scrolls, creating a dynamic and immersive experience.
This scroll-based transformation delivers a striking visual “wow” effect, immediately capturing attention and encouraging users to interact with the content. As a result, it sparks curiosity and motivates users to explore each section of the site more deeply.
Website navigation
From a structural perspective, the website is designed as a landing page with an additional blog section. To enhance usability and avoid forcing users to scroll through numerous sections, I introduced a sticky navigation placed at the bottom of the screen. This ensures it is always easily accessible, allowing users to jump to specific sections via anchor links or quickly navigate back up—eliminating the need for long, uninterrupted scrolling.
Result
As a result of this project, a new marketing agency was successfully launched with a global reach. It has already built strong experience collaborating with leading brands such as Coinbase, Louis Vuitton, and Binance, among others. This foundation enables the team to continue growing, refining their expertise, and delivering increasingly high-quality services.
Formula
/12
live project
Client
Formula by Cointelegraph
Industry
WEB3, PR, Marketing, High-Tech, Cryptocurrency, Media
Involvement
Wire-framing, UI/UX Design, Graphic Design, Motion Design, Design System
task
A newly established marketing agency specializing in Web3 and cryptocurrency needed a website that effectively showcased its services, expertise, and client testimonials, while also motivating potential clients to get in touch and collaborate.
approach
My approach to this project focused on reinforcing the brand identity and emphasizing its technological positioning. I adopted a high-tech design direction to shape the entire visual style, including the logo, color palette, and overall presentation. The goal was to build a strong, cohesive brand image that inspires trust and credibility among potential clients.
FORMULA starts with narrative. We help you find the angle that resonates, the message that sticks, and the story that builds real connection.
Design Concept
The engine was chosen as the central visual element, symbolizing the generation of creative ideas, momentum, and energy—driving both the agency and its clients to the next level. A bold visual identity was crafted using a dark color palette with vibrant green-yellow accents, reinforcing a high-tech and professional feel. Additionally, 3D graphics and animation were used to create a cohesive visual narrative that unfolds throughout the website, guiding users from the first screen to the last and encouraging continuous scrolling.
Micro interection and animation
The core idea was to illustrate the engine’s transformation across different sections of the website, reflecting the content it represents. Through this concept, we demonstrated how various marketing and PR strategies can reshape the perception of a company, showing how external influence can transform what lies within. Using 3D graphics, the engine evolves as the user scrolls, creating a dynamic and immersive experience.
This scroll-based transformation delivers a striking visual “wow” effect, immediately capturing attention and encouraging users to interact with the content. As a result, it sparks curiosity and motivates users to explore each section of the site more deeply.
Website navigation
From a structural perspective, the website is designed as a landing page with an additional blog section. To enhance usability and avoid forcing users to scroll through numerous sections, I introduced a sticky navigation placed at the bottom of the screen. This ensures it is always easily accessible, allowing users to jump to specific sections via anchor links or quickly navigate back up—eliminating the need for long, uninterrupted scrolling.
Result
As a result of this project, a new marketing agency was successfully launched with a global reach. It has already built strong experience collaborating with leading brands such as Coinbase, Louis Vuitton, and Binance, among others. This foundation enables the team to continue growing, refining their expertise, and delivering increasingly high-quality services.
